"Over the last five years we've really grown our direct to consumer business and have seen a lot of success in ecommerce," Altuzarra said. "When I met with Brendan and Christine, I learned more about their mission and the innovation around direct to consumer. I really felt that they were the right partners. How could we get to the next level? I realized this was the right time to partner with them. I'd be able to leverage their strength and expertise. In a way, we see P180 and CaaStle as an accelerant to our growth."
"When Christine and I launched P180 just over a year ago, and we made our list of brands that we thought would fit the center of the bullseye for what we want to do and what we offer, and Altuzarra was at the top of the list," said Hoffman, adding, "We knew Joseph from his early days."
"The premise of P180 was this recognition that retailers and brands have done things the same way for the last 100 years," said Hoffman. "While that worked for some, it’s time for innovation and change."
"Altuzarra won't be renting out its collection on CaaStle. It will be offering launch and borrow on the Altuzarra web site. Much like Elyse Walker, rental will be confined to the web site. It was always supposed to be white label."
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