At the Ad Tech Economic Forum in London, S4 Capital CEO Martin Sorrell criticized Omnicom's acquisition of IPG for $13 billion, questioning the deal's value. He highlighted that rivals Publicis Groupe viewed IPG as overvalued and noted a projected revenue decline of 3.7% for IPG in 2025. Sorrell emphasized the significant client losses IPG has incurred over the past two years, estimating a potential shortfall of $1.5 to $2 billion, thereby casting doubt on the future profitability of the acquisition.
His latest swing came at the Ad Tech Economic Forum in London yesterday (Feb. 6) where he once again questioned whether Omnicom CEO John Wren would ever get his money's worth.
No one has written the story about how much business IPG has lost over the last two years - Verizon, Amazon, Coca-Cola, Johnson & Johnson, Pfizer - it [the list] goes on forever.
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