"With the growth of SEO content farms, affiliate mills and influencers who don't play by the rules, it's a pretty polluted ecosystem," says Nilay Patel, editor in chief of the Verge, a technology and culture website.
In many cases, that's because defunct publications have sold website access or created new sections for affiliate content mills. The third-party business exploits metrics in the Google search algorithm to take advantage of the original site's credibility," says Benjamin Buckley, a publishing and retail industry consultant in Westfield, New Jersey.
Gisele Navarro, managing editor of HouseFresh, an air purifier review site, noted a rash of sites all recommending the same air purifier model that had been recalled, showing deep issues in product recommendations.
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