Kohl's is launching an early Black Friday-style incentive with $15 in Kohl's Cash for every $50 spent, aiming to boost growth this holiday season.
By offering Kohl's Cash outside Thanksgiving for the first time and moving up Black Friday sales online, Kohl's is positioning itself to compete aggressively.
"They're big volume days for everyone so how do we become that first stop?" said Kohl's chief merchant, emphasizing their strategy to attract early holiday shoppers.
Kohl's Cash acts like a gift card, free from restrictions like other brands impose, providing shoppers flexibility and urgency with its short expiration.
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