McDonald's is launching a new value menu called McValue in early 2024 to attract budget-conscious customers, aiming to recover from recent sales declines.
The McValue menu will feature a $5 meal deal that includes a McDouble or McChicken, Chicken McNuggets, fries, and a soft drink, catering to cost-conscious customers.
With same-store sales down globally and concerns over lower-income consumer struggles, McDonald's believes focusing on value is essential to regain lost customers.
In response to an E. coli outbreak, McDonald's is investing $100 million to improve customer trust, with $35 million allocated to marketing its new value menu.
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