His solution for his three kids, at least, is what he's coined the "go-to gift." The concept is this: For any gift-giving event, such as a birthday or Christmas, he'll buy one "go-to gift" only after the receiver has successfully pitched him on why he should buy it. I can pitch anything, within reason, but I have to convince him that I'll use it or that it'll add value to my life.
His strategy is useful for him and me: He feels better about how he's spending his money, and I have to spend time thinking about what I value and what items or experiences could have an additive effect. In 2021, ahead of a particularly busy road racing schedule, including the Boston and New York City marathons, I pitched him on a pair of carbon-plate running shoes.
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