A new approach to gifts during pregnancy should focus on the mother’s well-being and identity, celebrating her as an individual rather than just as a soon-to-be mom.
I won't deny that it is nice to give each other nice things, but I fear the trend puts pressure on parents, and normalises a level of consumption that would perhaps have been unthinkable even a decade ago.
The Teads research indicates that relationship status significantly impacts Valentine's Day celebrations in the UK; while 85% of people in relationships plan to celebrate, 39% of married individuals do not. This variance highlights the necessity for brands to deliver targeted and tailored advertising strategies to effectively engage with different demographics during this festive season.
"Growing up, Christmas was filled with excitement and anticipation. The tradition of waking up early and eagerly awaiting presents created lasting memories of joy that still resonate today."
