Patreon has announced a new feature allowing creators to give away gift memberships, enabling them to expand their audience and grow their subscriber base.
This gifting feature allows fans to gift memberships of any tier and duration, paving the way for new fans to engage without upfront costs.
Creators can further customize their offers with free trials and discounts, helping boost engagement from existing fans and entice them into paying memberships.
Gift memberships are reminiscent of similar features on platforms like Substack and Twitch, reflecting a growing trend of collaborative audience building in the creator economy.
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