Rivian's exclusive deal with Amazon has concluded prematurely, with only around 20 percent of the expected 100,000 vans delivered. As a result, Rivian is now offering its electric vans to other commercial businesses, targeting fleet owners rather than individual consumers. While the RCV 500 starts at $79,900 and the RCV 700 at $83,900, buyers must register these vans for business use only. Rivian has focused on fleet trials and expanding service offerings since losing exclusivity, strategically moving away from its previous singular focus on Amazon's needs.
Rivian's vans are now available for commercial fleet purchase, departing from the exclusive agreement with Amazon that only yielded about 20 percent of its expected orders.
The end of Rivian's exclusive deal with Amazon opens up opportunities for other commercial businesses, with vans tailored specifically for fleet use, not personal.
Rivian's focus has shifted to servicing larger commercial fleets post-Amazon relationship, setting its sights on business needs rather than individual consumers.
The company is positioning its electric vans as solutions for business, with pricing starting at $79,900 for the RCV 500 and $83,900 for the RCV 700.
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