As the business has evolved, my role has evolved. I started as a community manager and with the development of social media, I took on a role as the head of social media.
While Singh's responsibilities with 2K are pretty deep, many fans and NBA players associate him with one thing - the development of the player ratings associated with their favorite players.
I have some influence. I definitely am the middle person between the athletes and the product itself. Generally when somebody has a concern, I hear about it.
My role has been the glue and to support all of the great things that we do at 2K, thinking all things culture and how we're going to acquire new users.
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