"In highly technical industries, too much information can be off-putting due to the overwhelming jargon that can come with it, but just enough can improve the customer experience."
"A peek behind the curtain can be valuable at times in order to give prospective customers an idea as to what they're getting themselves into - what they can expect from working with you."
#construction-industry #customer-perception #employee-satisfaction #marketing-strategies #business-differentiation
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