Small businesses lean into 'cozy' and 'festive' trends this holiday season
Briefly

"Even though it's Los Angeles ... I think people are looking for cozy items, really," she said. Cozy items like sweaters are popular so far.
"People want that sense of whimsy, that sense of fun. A couple of seasons ago everything was sort of muted and earthy, and now everyone is craving happy colors," he said.
Read at Fast Company
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