Researchers discovered that personal political beliefs increasingly influence gift-giving, with political preferences guiding choices 65% of the time for friends and family.
Justin Pomerance noted, 'Each study reveals a similar pattern: Participants assume political cues are far more impactful on others than they actually are.'
In studies, participants selected music and art for others based on alignment with political ideologies more frequently than for their own preferences.
The findings indicate that political affiliations have a larger impact on gift selection than personal interests or product types, reshaping holiday gifting norms.
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