T-Mobile's Subtle Super Bowl Ad Goes to Space
Briefly

T-Mobile is set to showcase its new "T-Mobile Starlink" service in a 60-second Super Bowl 59 advertisement. This partnership with Elon Musk's Starlink aims to provide cellular service in remote areas by utilizing satellite technology. Covering 500,000 square miles in the U.S., the service targets locations typically found in dead zones. The ad focuses on the service's potential to improve quality of life by enabling emergency communication and sharing life milestones. The beta version, launching simultaneously, will allow also AT&T and Verizon customers to engage in testing until its full rollout this summer.
T-Mobile's partnership with Starlink aims to provide cellular service to areas without coverage, allowing people in remote locations to connect from anywhere as long as they can see the sky.
The Super Bowl 59 ad serves to catalyze interest in T-Mobile Starlink, encouraging viewers to sign up for a beta service that's available to non-T-Mobile customers at no charge.
Read at Adweek
[
|
]