Duolingo has dramatically announced the demise of its beloved green owl mascot, Duo, via social media, claiming the cause of death is under investigation. In a tongue-in-cheek manner, Duolingo requested fans refrain from negativity while soliciting their credit card information to sign them up for a subscription 'in his memory.' This controversial marketing approach follows Duo's recent interactions with celebrities, including Kendrick Lamar at the Super Bowl, where he publicly mocked rival rapper Drake. The brand's clever homage to cultural moments has become a central element of its identity, especially among its TikTok audience.
On social media, Duolingo announced Duo's death, emphasizing ongoing investigations and urging fans to avoid sharing negative opinions about him.
The brand's icon now features a dead Duo, announcing a controversial stunt following his Super Bowl association with Kendrick Lamar.
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