The Muff Liquor Company, established in 2018 in Muff, County Donegal, Ireland, is a tribute to local roots and family heritage, particularly the founder Laura Bonner’s grandfather, a potato farmer. The newly launched spirits in the U.S. include a vodka and gin made from Irish potatoes, showcasing traditional methods of distillation and local flavors. The company has secured celebrity endorsements from figures like Ed Sheeran and Russell Crowe, enhancing its market appeal while sharing a narrative steeped in Irish whiskey culture.
The Muff Irish Gin (40% ABV): Also crafted from Irish potatoes and distilled six times, the botanical blend here includes mandarin, juniper berries, citrus peel, elderflower and rosemary, cold-infused overnight in the spirit. A hint of Champagne extract is also added. "I was originally inspired by the flowers of my grandfather's garden..."
Laura Bonner founded The Muff Liquor Company in 2018, aimed to honor her grandfather’s potato farming roots with innovative spirits like vodka and gin.
The brand features celebrity investors including Ed Sheeran and Russell Crowe, showcasing a strong connection to contemporary culture alongside its historical inspiration.
The Muff Irish Vodka (40% ABV): Crafted from Irish potatoes and distilled six times, the vodka is a bit medicinal on the nose but offers a classic potato vodka flavor.
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