The Rise of Silent Services
Briefly

Andrew Edwards, the co-founder of Sunday Salon, notes that the increasing popularity of silent appointments reflects a desire for individual relaxation without the pressure of social engagement. Customers can simply enjoy their haircuts without mandatory small talk, allowing them to unwind in silence. This shift highlights a broader trend where people are seeking quiet moments in their hectic lives, choosing to prioritize relaxation over interaction.
Both Uber and Lyft have noticed a rise in riders preferring silence during their travels, with about 13% of Lyft's Black and Extra Comfort customers opting for a quiet ride in 2023. This change in consumer behavior indicates a growing acceptance of the idea that individuals want the option to travel without engaging in conversation with their drivers. It reflects a shift in how we navigate our social landscapes, even while using a social platform.
The trend of silent services extends to various sectors, including massage therapy, where clients can request sessions without conversation. This practice caters to those seeking a more restorative experience and highlights the importance of personal space and tranquility in otherwise busy and noisy environments. It symbolizes a meaningful cultural change where silence is increasingly valued over chatter.
Emerging trends like silent book clubs and silent walking embrace a cultural shift towards individual solitude in social settings. Participants gather in these environments not to communicate but to share the experience of reading or walking quietly. This movement emphasizes a collective valuing of peace and introspection amidst the noise of modern life.
Read at time.com
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