Speaking at the Paris Motor Show, BMW CEO Oliver Zipse stated that the EU's proposed tariffs on Chinese EVs could damage European consumers and the car market, emphasizing that European automakers need to embrace competition and learn from their Chinese rivals to improve their sales and strategies in the emerging EV landscape.
Zipse also argued against the protectionist approach implied by the tariffs, asserting that 'we shouldn't give up before the race has even started' and highlighting the need for fair trade rules rather than protection from competition.
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