Duolingo launched a marketing campaign via its Twitter/X account announcing the fictional death of its mascot, Duo, potentially endangering user security. In a humorous tweet, it asked followers to share their reactions along with their credit card numbers, posing as a way to sign them up for a service in memory of Duo. Although it was confirmed to be a stunt, the tweet raised concern over phishing and some users did post their credit card details, prompting a warning about the dangers of sharing such information publicly.
Although the message was written as a joke, it contains an eyebrow-raising request about users sharing their reactions on social media: "If you feel inclined to share, please also include your credit card number so we can automatically sign you up for Duolingo Max in his memory."
Our social team just enjoys a little chaotic humor. Rest assured, we would never actually ask users for their credit card information (unless it was to pay for Duo's extremely expensive funeral, of course-kidding!)," Duolingo's PR team said.
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