In 2024, Netflix shifted its strategy by entering the live sports market, broadcasting NFL games and securing partnerships with WWE and the Women's World Cups. Previously skeptical about sports due to profit concerns, Netflix's pivot is driven by its advertising-supported model, making live sports a necessity to attract advertisers. Competing with platforms like Amazon and Apple, which have successfully integrated sports into their offerings, Netflix seeks to establish itself as a major player in the streaming sports landscape, enhancing viewer engagement and diversifying content beyond scripted shows and films.
Netflix's strategic pivot into live sports is driven by its newly introduced advertising-supported package, which necessitates attracting advertisers to sustain revenue.
Entering the live sports arena marks a crucial pivot for Netflix, as they seek to maximize viewer engagement and advertising potential alongside their established scripted content.
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