Starbucks is launching two drinks inspired by the upcoming "Wicked" movie, marking a unique film collaboration. Glinda's Pink Potion features refreshing mango dragonfruit and Elphaba's Cold Brew combines peppermint and matcha, catering primarily to younger audiences.
The expectation is that Glinda's Pink Potion will resonate strongly with tweens, teens, and millennials, showcasing how brands aim to connect with specific demographics through themed products.
Target has positioned itself as the "ultimate fan destination" for "Wicked," pledging to offer over 150 movie-inspired products, with a significant percentage available exclusively at their stores.
The "Wicked" movie, featuring Ariana Grande and Cynthia Erivo, is on track for release on November 22 and is anticipated to boost retail sales significantly during the holiday season.
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