Singani 63 is produced in partnership with the Granier family and Casa Real, who have been distilling for over a hundred years. With its unique features, including the use of single-estate grapes and a designation of origin, it stands out in the craft spirits market. Soderbergh emphasizes that his involvement is genuine; he loves the spirit, having identified it as extraordinary, elevating the narrative beyond mere celebrity endorsement.
Soderbergh highlights the importance of telling the narrative behind Singani 63. He understands that consumers want to know not just what Singani is, but ‘what's special about it?’. His passion for the juice and the rich history of its ingredients, tracing back from Egypt to Bolivia, is key to engaging the audience and establishing the spirit's place in the market.
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