"Customers, having been hyper-exposed to digital choices, are no longer impressed by availability. They expect unique, fast, seamless value without onboarding delays."
"The UX process, in its current form, was built for a slower, more predictable world. But that world is long gone. In the disruption economy, the old methods actively hold businesses back."
The article discusses the emergence of Neo Businesses that thrive in the Disruption Economy, characterized by fast, agile, and tech-native operations. Unlike traditional businesses that rely on outdated methods like SMS and call centers, Neo Businesses provide frictionless, context-driven experiences through modern interfaces like WhatsApp and embedded flows. This shift in customer behavior necessitates a re-evaluation of traditional UX processes, which are increasingly obsolete as customer expectations evolve towards faster and more seamless interactions, leaving older methods inadequate for today's market.
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