YouTube has introduced a subtle rebrand, most notably changing its iconic logo from a pure red to a slightly cooler pink hue. This decision comes after extensive research identified the need for an updated colour palette. Design team members, including Robyn Lee and Jessie Zo, expressed that the evolution was aimed at modernizing YouTube's identity while preserving its legacy. The new shade not only addresses technical issues associated with the previous red but also contributes to a more approachable and vibrant personality for the brand.
"Our refresh journey began by pinpointing YouTube's most outdated elements through research. Colour ranked in the top three, so we knew that evolving our palette would make an immediate and significant impact."
"By adjusting to a slightly cooler shade, we resolved the technical issues and added an approachable, vibrant personality. We wanted to honor YouTube's legacy while modernising it."
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