Sabato De Sarno aims to infuse Gucci with 'casual grandeur,' as the iconic brand struggles with a 20% sales drop, emphasizing the need for personality.
The show began with a quiet introduction featuring a charcoal bomber jacket and trousers, but transformed into a vibrant showcase with 90s-era references.
De Sarno reflects on creating a mood of nostalgia, channeling Jackie Kennedy's holiday style, and incorporating 90s influences to reaffirm Gucci's iconic status.
The show concluded with a personal touch as De Sarno embraced his parents backstage, emphasizing the familial themes present throughout his creative direction.
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