How Miami-Based Pura Vida Took Over Florida and Then New York
Briefly

Pura Vida is expanding into New York City with its first location in NoMad, marking a significant milestone in its growth strategy of over ten new outposts by 2026.
Co-founder Omer Horev expresses that Williamsburg will be their next location, followed by Greenwich Village by late 2024, continuing to bring healthy living to New York.
Read at Miami New Times
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