Retail is not dead. It's a key component to customer connection. People want surprise, delight and discovery - they like to feel that they've discovered something.
I don't want cookie-cutter stores. We look at our customer data and know where our customers live. New York City is our biggest market and we had nothing on the Upper East Side.
You need a whole strategy and infrastructure...Someday we're going to do it, but I don't have a timetable.
We were looking for a long time. We wanted something intimate and special, similar to the Liquor Store, with a smaller footprint.
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