Yann Magnan, CEO of the fintech company 73 Strings, has transformed his networking approach by incorporating fitness into client meetings. Rather than the traditional wine and dine, he now invites clients to join him for workouts, believing it enhances relationships. Having started this practice post-COVID, Magnan has found that clients enjoy the new format, leading to deeper connections while fostering an enjoyable environment. He emphasizes that while he engages in fitness with clients, he never imposes this idea on anyone who prefers traditional meetings.
More businesspeople are up for a workout in the US than in France
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