The Hershey Company has partnered with basketball legend Shaquille O'Neal to debut Shaq-A-Licious XL Gummies as the Official Gummy of March Madness. This move is part of a broader collaboration with the NCAA, CBS Sports, and Warner Bros. Discovery Sports, emphasizing Hershey's aim to enhance fan experiences during the tournament. The gummies will feature prominently during events like the Reese's College All-Star Game, providing opportunities for product sampling and interactive experiences, demonstrating Hershey's commitment to engaging basketball fans with exciting offerings during the tournament.
"The NCAA® DI Men's Basketball Tournament is full of fun and energy, that aligns perfectly with the Shaq-A-Licious XL Gummies brand," said Dan Mohnshine, VP, U.S. CMG Marketing, The Hershey Company. "With Shaq-A-Licious joining our other Hershey's brands as NCAA partners, we're ready to score big sweet and salty game day moments."
"This collaboration underscores Hershey's continued commitment to enhancing the fan experience through iconic brands like Reese's, Dot's Homestyle Pretzels and now Shaq-A-Licious XL Gummies."
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