Email marketing sends targeted messages to people who have given permission to be contacted, aiming to build relationships, provide value, and convert subscribers into customers. It reaches large numbers—4.6 billion people check email daily—making it a reliable touchpoint. Email marketing delivers strong returns, generating about $42 for every $1 spent. An email list is owned by the sender, unlike social media audiences, and enables one-to-one style communication at scale. Beginners should choose an email marketing platform that sends messages, manages subscribers, and tracks results, prioritizing ease of use and essential features.
Every day, 4.6 billion people check their email. That's more than half the world's population opening their inbox daily-and your ideal customers are among them. While social media algorithms hide your posts and paid ads get more expensive, email marketing delivers an incredible $42 return for every $1 you spend. The problem? Most beginners don't know where to start. What if you could have a direct line to people who actually want to hear from you?
Email marketing is sending targeted messages to people who have given you permission to email them. The goal is to build relationships, provide value, and eventually turn subscribers into customers. Think of it like this: Instead of hoping potential customers stumble across your business, email marketing lets you stay in touch with people who are already interested in what you offer. For anyone wondering how to start email marketing, this permission-based approach is your foundation.
Why Start Email Marketing? (3 Key Reasons) 1. Incredible Return on Investment Email marketing generates $42 for every $1 spent according to Litmus research. No other marketing channel comes close to this ROI. 2. You Own Your Audience Unlike social media followers (which platforms can take away), your email list belongs to you. 91% of consumers check email daily, making it the most reliable way to reach your audience.
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