#permission-based-marketing

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#privacy-led-marketing #consumer-trust #data-minimization #email-marketing #roi #email-list-management
Privacy professionals
fromThe Drum
1 week ago

Step away from 'the data buffet', marketers - why 'just enough' is enough

Privacy-led, permission-based data practices convert consumer trust into measurable growth, improving brand performance, media effectiveness, and long-term customer value.
Online marketing
fromAWeber
1 month ago

How to Get Started with Email Marketing: Your Complete First-Timer's Guide

Email marketing is a permission-based, high-ROI channel that builds relationships, lets you own your audience, and enables direct communication at scale.
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