HubSpot has recently experienced a significant drop in organic traffic, falling from 13.5 million to 8.6 million within a month, primarily affecting its blog. Experts speculate that Google's algorithm is penalizing websites for content that lacks depth or expertise, categorizing it as 'SEO-first content.' This shift indicates that the previously successful content strategies of HubSpot may now be outdated. The reactions from SEO professionals suggest that a focus on broad traffic has diluted the company's topical authority, urging a reemphasis on creating in-depth, authoritative content.
Organic traffic for HubSpot saw a steep drop from 13.5 million in November to 8.6 million in December, indicating issues with depth and topical authority.
SEO challenges are escalating, as HubSpot's previously successful strategies seem ineffective against Google's focus on content depth, reflecting a shift in SEO standards.
Taylor Chapa stated that focusing merely on traffic can detract from a site’s specialization, suggesting a reevaluation of content strategy for SEO effectiveness.
Experts suggest HubSpot's decline can be attributed to a lack of topical authority as well as the trend towards valuing depth in content over sheer volume.
Collection
[
|
...
]