Brets crisps, hailing from Brittany, are experiencing a surge in popularity in France, especially among the under-35 demographic. Known for their innovative flavors, such as Yakitori and wood-fired pizza, the brand blends traditional and adventurous tastes, thus stimulating viral social media engagement. Brets offers standard flavors alongside exotic combinations like cheddar and beer or chili and mint, catering to health-conscious consumers with their Nutri-Score B rated crisps. As a result, Brets has become France's second most popular crisp brand, securing an 18% market share.
The willingness to explore unlikely flavors has positioned Brets crisps as a favorite among younger gourmands in France, notably sparking viral trends on social media.
Brets crisps stand out not just for traditional flavors, but also for their adventurous options like yakitori, wood-fired pizza, and even pastis.
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