Audion has launched Pathway to boost the programmatic media trading landscape for podcast advertising, integrated into its Audion360 technology suite. This initiative features a next-generation connector within podcasters' Content Management Systems, allowing for automated monetization of audio inventory. As more advertisers shift to programmatic models, Pathway aims to address the current low percentage of podcast media sold this way due to technical limitations. The new connector is part of a larger strategy to enhance transparency and optimize monetization for podcasters and advertisers alike.
Pathway reflects Audio's ongoing focus on harnessing technology to build a more open, transparent, and high-performing programmatic environment as the company continues to position itself as a pioneer in digital audio and podcasting.
Audion's first element of Pathway is a technical building block that expands Audion360's capacity to optimize podcast monetization.
#digital-audio-advertising #programmatic-media #podcasting #technology-innovation #automated-monetization
Collection
[
|
...
]