JacobsMedia will present the results of Techsurvey 2025 on April 15, showcasing insights from 500 radio stations and 25,000 listener surveys. Key highlights will include listener timeshifting habits, opportunities with online newsletters, and the impact of social media short videos on listener engagement. Following this, Sounds Profitable's Tom Webster will introduce The Advertising Landscape study on April 16, the largest podcasting cross-media research in America, designed to explore podcast advertising efficacy compared to 15 other media channels, promising vital insights and a Q&A session. Additionally, the Podnews Report Card reveals Apple Podcasts as the leading platform based on creator feedback.
"This year's Techsurvey results promise to uncover crucial insights into listener behavior, including how listeners engage with radio through timeshifting and digital innovations."
"The Advertising Landscape study will offer an unprecedented overview of podcasting's advertising potential, enabling participants to grasp the comparative performance of various ad-supported media channels."
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