Acast's study highlights that podcast listeners dedicate significant time to listening, averaging six hours per week, suggesting a rising trend in podcast engagement.
The research reveals a notable shift from radio to podcasts, with 44% of respondents indicating agreement that 'listeners are leaving radio, but not audio'.
Emerging markets show promising growth potential, as 51% of respondents anticipate spending more time on podcasts, indicating a robust future for the medium.
The study emphasizes the effectiveness of podcast ads, with Acast stating, 'High levels of ad consumption in podcasting translates to actual purchases,' particularly in the U.S.
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