""Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we're proud to be at the forefront helping brands harness that impact at scale.""
""YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators.""
SiriusXM has become the exclusive advertising partner for YouTube's audio-first inventory in the U.S. This partnership aims to improve ad measurement services for audio content. YouTube, the leading podcasting platform, has a significant user base engaging with audio content. A study shows that 74 percent of U.S. users aged 13 and up consume YouTube audio. The collaboration will focus on ad sales for various audio formats, including podcasts and music, starting this fall.
Read at The Hollywood Reporter
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