Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds
Briefly

from Marketing Dive11 months ago
With 95% expecting continued privacy legislation and signal loss, a privacy-first approach becomes more urgent.
Marketing Divehttps://www.marketingdive.com/news/marketers-accepted-new-privacy-by-design-infrastructure/710264/
90% of ad buyers are shifting personalization tactics as a result of privacy laws and signal loss.
Marketing Divehttps://www.marketingdive.com/news/marketers-accepted-new-privacy-by-design-infrastructure/710264/
Read at Marketing Dive
#privacy-legislation #digital-marketing #personalization-tactics #data-privacy #advertising-industry
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