The fragmented data privacy reality that's long been foretold is finally here for marketers, with California's CCPA and other similar state legislation posing risks of fines.
Privacy compliance is no longer just a legal matter; it has become a crucial aspect for marketers, influencing campaigns and consumer relationships.
Privacy professionals are gaining prominence, with data privacy becoming a key topic at major conferences, emphasizing the importance of compliance for competitive advantage.
Transparency and disclosure are now key elements in marketing, especially concerning data usage and privacy practices, reshaping the industry landscape.
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