Apple has been fined €150 million by France's competition authority for its controversial App Tracking Transparency system. Despite its intent to enhance user privacy, the regulator found the implementation methods to be excessive and damaging to smaller application publishers, complicating user experience. The system led to numerous consent collection windows which disrupted the neutrality of devices, disadvantaging smaller players reliant on third-party data for their revenue. This decision highlights concerns over Apple's influence in the digital advertising space and the balance of privacy with fair competition.
The French regulator emphasized that the ATT system's implementation by Apple complicates user experience, leading to negative economic impacts on smaller app publishers.
While focusing on privacy, the Autorité de la concurrence found Apple's methods 'neither necessary nor proportionate,' calling for reconsideration of such practices.
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