""In today's digital landscape, marketers face a paradox: consumers demand personalization while expressing concerns about data privacy. Contextual marketing emerges as a solution.""
""As traditional targeting methods face resistance with 42.7% of internet users employing ad blockers, contextual marketing provides an alternative that aligns with consumer preferences.""
Amidst increasing privacy concerns and the decline of third-party cookies, marketers are pivoting towards contextual marketing as a viable solution. With 80% of consumers worried about their digital footprint but only 30% actively concerned about how their data is used, a shift is evident. While consumers prioritize protection from identity theft, the demand for tailored advertising remains low. As a result, contextual marketing—which focuses on the user's environment rather than personal data—gains traction, providing brands with an effective means to engage without compromising privacy.
Read at The Drum
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