Intent IQ's Yoad Shloosh on Privacy-First Advertising, Identity Loss and Attribution

"Thank you. I've spent my career helping publishers, platforms, and brands adapt to the most important shifts in digital advertising-whether that was programmatic growth, data partnerships, or now, the era of identity signal loss. Before joining Intent IQ, I spent over seven years at Primis, one of Intent IQ's clients, where I saw firsthand the uplift and tangible results their technology delivered. That experience gave me a deep appreciation for innovation that genuinely drives performance-it also made joining the company an easy decision."

"What drew me most to Intent IQ is its proven record of innovation. The company was early to market with privacy-first identity technology, backed by more than 170 patents, and it continues to deliver measurable results for both advertisers and publishers. For me, it's the right place to make an impact at a pivotal time for our industry. How does the EMEA market differ from the US in terms of identity and privacy-first advertising?"

Yoad Sloosh has extensive experience helping publishers, platforms, and brands adapt to major shifts in digital advertising, including programmatic growth, data partnerships, and identity signal loss. He spent over seven years at Primis and observed measurable uplift from privacy-first identity technology. Intent IQ offers early-market privacy-first identity solutions backed by more than 170 patents and delivers measurable results for advertisers and publishers. EMEA faces distinct challenges: GDPR establishes a high privacy standard, and Europe’s fragmentation requires interoperable solutions across diverse browsers, habits, and languages. Publishers face increasing identity loss and need solutions that serve both buy and sell sides while preserving privacy.

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