#privacy-first

[ follow ]
#identity #gdpr #publishers #contextual-advertising #ai #network-advertising-initiative #retail-media
Privacy technologies
fromExchangewire
1 hour ago

Intent IQ's Yoad Shloosh on Privacy-First Advertising, Identity Loss and Attribution

EMEA requires privacy-first, interoperable identity solutions due to GDPR, market fragmentation, and publishers' growing identity signal loss; privacy-led innovation benefits both advertisers and publishers.
Marketing tech
fromExchangewire
1 week ago

illuma Achieves Network Advertising Initiative Membership, in Recognition of its Privacy-First Targeting Technology

illuma joined the Network Advertising Initiative to validate its privacy-first, AI-powered contextual advertising technology used by brands and sensitive industries.
Marketing tech
fromThe Drum
1 month ago

MetaRouter's new CEO thinks he's cracked retail media's hardest problem

MetaRouter encrypts and routes retailer-held consumer data inside retailer clouds to enable privacy-first, cross-network retail media measurement and audience activation without leaking commercial secrets.
fromIT Pro
1 month ago

Mistral AI wants businesses to make new memories with Le Chat

The first of these enhancements is Memories, which allows Le Chat to learn from previous interactions and refer back to previous insights, decisions and references. According to Mistral AI, this will help to "ensure continuity and deeper understanding over time".
Artificial intelligence
Marketing tech
fromExchangewire
5 months ago

NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands

NumberEight partners with Odeeo to enhance privacy-first advertising in gaming through innovative, ID-less audience solutions.
[ Load more ]