Small businesses, making up 99.8% of California businesses, rely on anonymized data for targeted advertising. This helps them to connect with interested customers effectively without unnecessary spending. However, proposed legislation, Assembly Bill 566, threatens to complicate their online advertising by allowing one-click data-blocking features in browsers, which would limit access to essential data insights. This could challenge small business growth in an increasingly digital economy, as legislators seem unaware of the implications of data loss on advertising effectiveness.
"Unfortunately, lawmakers don't seem to understand the nature of this data, how small businesses actually use it or why its loss would be so damaging."
"The bill would force web browsers like Chrome and Safari to permit one-click data-blocking, which would cut off the flow of privacy-preserving digital insights that small businesses need."
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