Barbara Corcoran created a unique work environment at The Corcoran Group that emphasized fun and perks to maintain employee satisfaction. She organized midweek picnics with attractions and provided benefits such as babysitters for employees bringing children to work. Corcoran celebrated top performers with gold ribbons and gifts like Bentleys. This culture of enjoyment generated enthusiasm, eliminating the need for job advertisements, as potential employees willingly sought opportunities with her firm. Overall, Corcoran achieved a loyal workforce with no turnover through innovative and engaging practices.
"People are most creative when they're having fun, and we had more of that than anyone else. Fun builds loyalty, and we had no turnover."
"I stopped advertising to hire because people were lining up to work at The Corcoran Group!"
"I offered plenty of office perks, like yoga classes, free lunches, and massages."
"Corcoran also recognized top performers by giving gold ribbons to anyone who closed a million-dollar sale."
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