Many founders remain small businesses because they are the sole point of engagement for clients, leading to a bottleneck in operations. This article emphasizes the need to train employees in client communication, which is essential for growth and for giving founders the freedom to step back. The piece provides five actionable strategies to help team members take ownership during client interactions, ultimately enhancing client trust and enabling the business to expand beyond just the founder's involvement.
When someone owns a problem, client trust rises. They feel heard. They know action will follow.
If you don't solve this problem, you'll create a business that depends entirely on you.
Your growth will stall, your freedom will vanish, and you'll stay stuck in the same place year after year.
Your clients only trust you. Why wouldn't they? You built this company.
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