Compass introduces a three-phase marketing strategy for property listings: Private Exclusive, Coming Soon, and finally MLS. The aim is to provide sellers with multiple opportunities to present their property, but this also shifts risks in favor of the brokerage. Critics argue that the strategy is not consumer-oriented, but rather prioritizes internal deal flows. Legal expert Douglas Miller asserts that the marketing options provided may not constitute genuine informed consent and focus on protecting brokerage interests while downplaying potential market debut risks, leading to concerns over competition suppression and fiduciary duties.
Compass's marketing strategy consists of three phases: Private Exclusive, Coming Soon, and MLS listings, allowing sellers to manage their property's initial exposure.
Douglas Miller critiques Compass's approach, indicating it prioritizes internal brokerage control rather than offering genuine consumer-focused options, implying a subtle manipulation of market listings.
The form emphasizes the benefits of the marketing phases while neglecting potential risks of limited MLS advertising, focusing instead on the negative impact of days on market.
Miller questions the validity of informed consent in Compass's form, suggesting it creates a facade of sophistication while masking the risks necessary for effective market competition.
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