"PepsiCo slashed U.S. prices on Lay's, Doritos, Cheetos, and Tostitos chips by up to 15% in February, helping to bring back customers who had gone AWOL."
"The company reported an 8.5% revenue increase to $19.4 billion in the first quarter of 2026, indicating a strong performance in its North American snacks business."
"General Mills cut prices on nearly two-thirds of its grocery products in North America, which helped sales by volume recover."
"Despite price cuts, consumers will not return to the prices of just a few years ago due to the increased costs following the Covid-19 pandemic."
PepsiCo reduced prices on Lay's, Doritos, Cheetos, and Tostitos chips by up to 15% in February to address inflation concerns. This strategy has successfully attracted customers back, resulting in an 8.5% revenue increase to $19.4 billion in the first quarter of 2026. Other food companies, including General Mills and Conagra, have also cut prices to regain consumer trust. Despite these reductions, prices remain higher than pre-pandemic levels due to increased ingredient costs.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]