Jared Cannon, a Culinary Institute of America graduate and seasoned chef, transitioned to entrepreneurship by founding Simply Good Jars. Inspired by a desire for healthier convenient meals and minimal waste, he developed a line of fresh salads packaged in reusable jars. Launched in 2017 with a $1,000 loan, his venture originally operated on a subscription basis before pivoting to retail during the COVID-19 pandemic. On 'Shark Tank,' Cannon impressed investors with his commitment to sustainability and meal donations tied to jar returns.
Cannon's pitch was simple and straightforward: Fresh, chef-created, delicious salads that people can eat on the go - but instead of tossing the jar away when they're done, they can either repurpose it or return it to the company.
With a focus on minimal waste, Cannon aims to provide a healthier option for ready-made meals. His idea not only promotes nutrition but also supports sustainability.
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