Beth Pratt, a classically trained pastry chef from Denver, launched her cookie business in December after realizing she wanted independence from working for others. She gained initial traction on TikTok, leading to substantial sales. However, rising costs of eggs and chocolate have severely affected her profits, with ingredient costs increasing from 18.5% to about 23%. Further complicating her situation are concerns about tariffs imposed by Trump, which could impact her sourced materials from China, adding pressure on her budding enterprise.
"Expensive eggs and chocolate have hit me hard... I've seen chocolate prices rise 60% since December. Ingredient costs went from 18.5% of my total costs to about 23%..."
"Trump's tariffs have made everything feel like it's in free fall... There's a 100% chance I will be affected by his tariffs on China."
"I started a TikTok, and my content went viral in the first month. I posted a video last May asking if people would buy my cookies, and the response was overwhelmingly yes."
"I sell the cookies by the half dozen, with five core flavors and one rotating seasonal taste. A regular box of six costs $27, and I sell about 3,000 cookies monthly."
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